Sony Teams Up With Tencent For Asian Dance Label

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Tencent Music Entertainment Group also runs three of China’s biggest streaming services in QQ Music, Kuwo Music, and Kugou Music. At the moment, Asia is one of the fastest growing EDM markets and Liquid State looks to take advantage of that, cultivating a label that speaks both to international artists with Asian ties, but also to home-grown acts. Also Read:  mau5trap Unveils Debut Merch Line Featuring Hoodies, Shirts & More
H/T: Television Post   |   Featured Image: Rukes In an ‘east meets west’ situation like no other,   Sony Music Entertainment   has teamed up with   Chinese tech conglomerate giant Tencent’s music department   Tencent Music Entertainment Group   to launch a joint electronic dance label   Liquid State. Also Read:  Lili Reinhart Apologizes for “Racially Insensitive” Halloween Costume Photo
In addition, the label will be discovering, showcasing and developing the existing local talent to help harness EDM’s massive growth within the region. Both are currently signed to Sony imprints as well, with ZHU at Columbia and Alan Walker with SME Sweden. Liquid State will feature electronic and EDM artists both within Asia and abroad, with EDM superstar Alan Walker,   known for his massive Asian fanbase, and Asian-American producer   ZHU   among the first international signings.