With Top End mangoes starting to appear on supermarket shelves around the country, a new marketing campaign is calling for an official mango emoji.The Australian Mango Industry Association believes social media has become one of the most important means for mango producers to connect with a variety of consumers.The 2016 mango harvest has officially started in the Northern Territory, with 3.5 million trays expected to be produced in the Top End this season.
Mango industry breaking new ground in the Territory
(Supplied: Australian Mango Industry Association) Photo:
A new social media campaign is calling for a mango emoji.
NT mango season
While early fruit has hit the market, the bulk of farmers will begin picking in mid-October.Harvests in Queensland and Western Australia will follow as usual.Marketing manager Treena Welch said the #MangoEmojiPlease social media campaign, launched on Thursday, called for the world’s first mango emoji to be introduced.”It’s very exciting times for mangoes and particularly for the industry,” she said.”We see ourselves as inspiring and influencing consumer behaviour before they get to the store.”This wonderfully loud conversation that’s happening in the marketplace among consumers on social platforms is really exciting.”Ms Welch hopes mango lovers will rally around the campaign to convince the Unicode Consortium to develop a mango emoji, or ‘picture character’ used on social media apps.”There are about 6 billion emojis sent on a daily basis. It’s one of those products that is very good for many platforms —YouTube, Instagram and Facebook.” There are so many fruit emojis and Australia’s favourite fruit doesn’t have one,” she said.Ms Welch said she was confident a mango emoji would appeal to consumers.”I’m very confident we’ll have a groundswell of fans begging for one across Australia, and potentially across the world, with our Asian and US export plans as well,” she said.”What we love about it is the mango is so emotional and so sensual, and it appeals to all of our senses — what we see, how we feel, how we touch.”It’s a really provocative fruit.
First mangoes of the year picked near Darwin
First trays of NT mangoes bound for shelves
NT Country Hour
By Courtney Fowler
September 15, 2016 08:00:09